Marketing Research at Texas Tech University in Lubbock, TX
Business, Management & Marketing Master's
CIP 52.1402
Total Graduates
23
Class of 2023
Male Graduates
26%
6 of 23
Female Graduates
74%
17 of 23
Annual Tuition
$8,935
In-state rate
Program Popularity
#2
of 8 colleges nationally
75%
Produces more graduates than 75% of colleges offering this program
132
Total national graduates (Master's)
Program Overview
Program Details
Program Name Marketing Research.
Degree Level Master's
CIP Code 52.1402
Program Family Business, Management & Marketing
Recent Outcomes
Total Completions 23 graduates
Award Year 2023
Gender Distribution 26% male, 74% female
Salary & Earnings
Typical earnings for occupations related to this program
Market research analysts and marketing specialists
Primary Occupation$76,950
Median Annual Salary
$42,070 $144,610
10th percentile 90th percentile
861,140 employed nationally +6.7% projected growth
Related Occupations
Marketing managers +6.6%
$161,030 Business teachers, postsecondary +5.7%
$97,270 Survey researchers -5.2%
$63,380 Salary data reflects typical earnings for related occupations nationally, not specific earnings of graduates from this institution. Source: BLS Occupational Employment and Wage Statistics (2024).
Institution
School Name Texas Tech University
Location Lubbock, TX
Cost Information
In-State Tuition $8,935
Out-of-State Tuition $21,534
Average Net Price $16,773
Program Information
CIP Code: 52.1402
CIP Family: 52
IPEDS ID:
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