CIP 09.0902
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Public Relations/Image Management
8
Colleges Offering This Major
15
Annual Completions
Degree Levels
Associate's Bachelor's
About This Major
A program that focuses on the theories and methods for managing the media image of a business, organization, or individual and the communication process with stakeholders, constituencies, audiences, and the general public; and that prepares individuals to function as public relations assistants, technicians, and managers. Includes instruction in public relations theory; related principles of advertising, marketing, and journalism; message/image design; image management; special event management; media relations; community relations; public affairs; and internal communications.
Program Examples
- Social Media Management
Related CIP Codes
- 09.0900
- Public Relations, Advertising, and Applied Communication
At a Glance
- CIP Code
- 09.0902
- CIP Family
- 09
- Colleges
- 8
- Annual Completions
- 15
- Degree Levels
- Associate's Bachelor's
Ready to Find a Program?
Search colleges offering Public Relations/Image Management with tuition, admissions, and completion data.
Browse 8 College Programs Data Source: CIP code definitions from NCES CIP 2020. College and completion
counts from IPEDS 2023 Completions Survey.